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Business Booster Hub

Increase revenue and build stronger financial foundations with expert guidance on marketing and forecasting.

Explore materials:

Marketing
Financial forecasting

Free guides written for real-world SMEs

A 90-day marketing plan you can actually follow

Tools to forecast cash in and cash out accurately

Expert tips on funding your growth plans

Marketing plans for busy SMEs

Marketing can be a challenge for busy business owners. That’s why we’ve produced a practical marketing guide that works when time and budgets are limited.

Download No-Nonsense Marketing for SMEs
MARKETING GUIDE

No-Nonsense Marketing for SMEs

Do you need more effective marketing but don’t know where to start? This guide takes you through the key steps of building a marketing plan that works in the real world.

  • You’ll learn how to:
  • Establish your marketing goals
  • Develop a clear message for customers
  • Understand where to focus your marketing efforts
  • Create a 90-day plan you can actually follow

No-Nonsense Marketing for SMEs

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Creating an SME Marketing Plan – The Essentials

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MARKETING ESSENTIALS

Creating an SME Marketing Plan – The Essentials

Don’t know where to start with your SME marketing? Look no further. This short article explains everything you need to know to hit the ground running.

  • You’ll discover how to:
  • Start with outcomes, not activity
  • Sharpen your message so customers choose you
  • Focus on the channels that matter
  • Create simple, useful content
  • Spend with intent and measure what works
MARKETING NEXT STEPS

Using AI For SME Marketing: Save Time And Get Results

Discover practical ways SMEs can use AI to save time, improve consistency and enhance their marketing. Discover specific tools, real-world use cases, and the key risks to be aware of to ensure AI supports effective, human-led marketing.

  • You’ll discover how to:
  • Draft and repurpose content without losing your voice
  • Create visuals quickly with AI-powered design tools
  • Improve search visibility without overcomplicating SEO
  • Handle customer enquiries with chatbots and automation
  • Avoid generic output, accuracy issues, and privacy risks

Using AI For SME Marketing: Save Time And Get Results

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Maximising Marketing for SMEs

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Maximising Marketing for SMEs

Discover how securing external funding can drive innovation and growth for your small business. Our recent report highlights the benefits of seeking external finance, as most businesses lack the necessary funds to fuel their growth initiatives. Learn why accessing external finance is essential for small businesses and explore the ways it can support your innovative ventures.

  • You’ll discover how to:
  • Understand your customers and monitor your competitors
  • Build a content strategy that earns trust, not just clicks
  • Use data and analytics to fine-tune your campaigns
  • Set ROAS goals and qualify leads to cut wasted ad spend
  • Audit your channels and measure KPIs across the full customer journey

10 Steps to Maximising Marketing for SMEs

Discover the insights from our latest Business Confidence Survey, revealing that 40% of SMEs have made significant cuts to their marketing budgets due to inflationary pressures.
As a result, SMEs are prioritising analysis of their marketing expenditures to achieve maximum Return on Investment (RoI).
  • You’ll learn how to:
  • Establish your marketing goals
  • Develop a clear message for customers
  • Understand where to focus your marketing efforts
  • Cut ad wastage with qualification and ROAS goals
  • Test, measure, and focus budget on what generates income

10 Steps to Maximising Marketing for SMEs

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Financial forecasting

Unleash the true capabilities of your business through the transformative power of financial forecasting.
 
Start harnessing the insights that drive growth, enhance profitability, and guide your business to new heights. Take control of your financial future and chart a path to sustained success in today’s competitive business landscape.

Using BI and maintaining a healthy cash flow

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Use better data to strengthen cash flow performance

Understanding and forecasting your cash flow starts with the right information. This guide explains how SMEs can use business intelligence (BI) and simple data analysis to gain clearer visibility over cash in and cash out — and make smarter financial decisions.

  • You’ll discover how to:
  • Track how long customers take to pay
  • Plan supplier payments more effectively
  • Optimise stock and inventory levels
  • Learn from past trading patterns
  • Use lead indicators to improve forecasts
  • These insights help you build more accurate cash flow forecasts, reduce financial surprises, and improve working capital — without complex systems or heavy investment.

Financial Forecasting for SMEs

Discover the insights from our latest Business Confidence Survey, revealing that 40% of SMEs have made significant cuts to their marketing budgets due to inflationary pressures.
As a result, SMEs are prioritising analysis of their marketing expenditures to achieve maximum Return on Investment (RoI).
  • You’ll learn how to:
  • Set clear financial goals and build on your historical data
  • Forecast sales, expenses, and cash flow realistically
  • Stress-test your plans with sensitivity analysis
  • Turn forecasts into a budget you can track against
  • Plan 3–5 years ahead for sustainable growth

Financial Forecasting for SMEs

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Managing inventory to boost cash flow

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Managing inventory to boost cash flow

Understanding and forecasting your cash flow starts with the right information. This guide explains how SMEs can use business intelligence (BI) and simple data analysis to gain clearer visibility over cash in and cash out — and make smarter financial decisions.

  • You’ll discover how to:
  • Calculate your inventory turnover ratio with a simple formula
  • Forecast demand to avoid surplus stock
  • Apply the 80:20 rule to prioritise your best sellers
  • Free up cash by selling off older stock
  • Reduce your cost of goods sold through better sourcing

How to master sales for SMEs

Discover the insights from our latest Business Confidence Survey, revealing that 40% of SMEs have made significant cuts to their marketing budgets due to inflationary pressures.
As a result, SMEs are prioritising analysis of their marketing expenditures to achieve maximum Return on Investment (RoI).
  • You’ll discover how to:
  • Define your market proposition and know your buyers
  • Set SMART sales objectives you can measure
  • Choose the right channels, tactics, and pricing
  • Use CRM and automation to work smarter
  • Grow revenue from existing customers through upselling and retention
  • Ten steps to a sales strategy that wins more deals, shortens your pipeline, and supports your wider business goals.

How to master sales for SMEs

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Why SMEs Choose Capify

Trusted Cash Flow Support for UK Businesses

We’ve been supporting UK SMEs for years with funding and tools that make cash flow management easier.
Businesses choose Capify because:

Funding available from £5,000

Simple, fast application

Dedicated UK-based account manager

Quick decisions and fast funding

Strong track record of positive customer reviews

We understand the challenges small businesses face — and we’re here to help.

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